Digital Marketing is a field that offers a lot of career opportunities. It’s also a field that is essentially recession-proof, as long as the businesses in the field are able to market themselves online.
But why should you study Digital Marketing? There are many reasons why you should. Here are some of them: 1. The field is growing rapidly.
It’s a Diverse Field
Digital marketing requires a combination of creativity, business sense, and technical expertise. If you’re drawn to problem-solving, have a natural curiosity about what makes people tick (and what motivates them to purchase products and services), and are adept at communicating with different personalities and communication styles, you may be well on your way to becoming a digital marketer.
You also need to be open to learning new things and keep up with emerging trends. Digital marketing skillsets change fast, with new tools, techniques, and platforms appearing all the time. Even established channels like email, social media, and search engine optimization (SEO) evolve rapidly.
If you’re considering a career in digital marketing, it’s worth seeking out certification programs and entry-level roles that can help you get started, sharpen your skills, and earn qualifications. Look for courses that offer hands-on, practical training and mentoring to give you the best chance of success. Many of these courses are more affordable and manageable than a full degree, plus they can set you up for accelerated progression in advanced leadership roles.
It’s a Fast-Growing Industry
Digital marketing uses the Internet and mobile technology to connect brands with consumers. Its pull and push marketing techniques can be applied across a number of channels, including email, social media, and search platforms.
A career in this field is suited to those who have a passion for new technologies and enjoy uncovering ways to make products more attractive and useful to consumers. It requires a blend of creative flair and data analytics skills, as well as the ability to overcome the challenges of implicit bias.
Those with an interest in digital marketing can find entry-level roles such as digital assistant or digital marketing associate, where they can sharpen their skills and gain experience. From there, they can progress into advanced leadership roles such as digital marketing manager or executive within two to five years. Alternatively, degree-level apprenticeships are available for those who want to accelerate their progression into the profession. These programs are usually paid and come with high-quality standards, benchmarks, and qualifications to ensure you’re work-ready from day one.
It’s an Interdisciplinary Field
Digital marketing requires a broad range of skills that are not easily found in one discipline alone. The best digital marketers often have a blend of skills that include creative thinking, technical knowledge and analytical reasoning. This combination allows them to develop a digital strategy that is a powerful tool for business growth.
For example, a digital marketer needs to understand how to use data analytics to make informed decisions about their audience. This requires skills from a variety of disciplines including computer science, statistics and business.
Additionally, digital marketing professionals need to be able to communicate with their peers and clients. This requires excellent written and verbal communication skills. In addition, a successful digital marketer should be able to analyze the impact of their strategies on their firm’s financial goals. As a result, a digital marketing degree provides a valuable skill set for many different career paths. This makes it a great option for new graduates and seasoned business professionals alike.
It’s a Career Path
Digital marketing is a career path that can take you from entry-level positions to leadership roles. Getting a bachelor’s degree in marketing is a highly recommended first step, as it will expose you to cutting-edge strategies and teach you the fundamentals of marketing. Online programs like WGU’s marketing bachelor’s degree combine the latest in marketing technology and methodologies with traditional marketing concepts.
You can also pursue a postgraduate certificate in digital marketing to gain additional skills and credentials. These courses can help you stay up-to-date on the latest marketing trends and boost your resume.
Another way to build your digital marketing skill set is to get an internship at a reputable agency or global brand. An internship will give you hands-on experience and demonstrate your abilities to future employers. Keeping a robust professional network is also important for marketers, as they often rely on the ideas and experimentation of their peers to grow their brands.